Ava Knopping / MS Integrated Marketing at NYU · Brand Management
I notice
everything.
The brand in my cart. The campaign in the group chat. The tiny detail I can’t unsee. I turn what I notice into ideas people care about.
See my work
Hi, I’m Ava.
Brand strategyCreator brainCulture obsessed
Selected work / a few starting points
A little proof.
Ideas I’ve built, brands I’ve studied, and work I’ve put into the world.
01 / Content + culture
Creator brain, marketer brain.
100K+ views · 43.5K likes · Pixi, Promix + Hatch
Content strategy · Creator partnerships ↗02 / Founder projectknop.
Knop
Turning the online sizing guess into a brand and product idea.
Fashion tech · Founder · Brand strategy ↗03 / Creative campaign
Heinz
Giving Jalapeño Ketchup a place at the breakfast table.
Gen Z · Social + OOH + experiential ↗Beyond the brief
My tabs are
always open.
Interiors, cooking, content, and the brands that live rent free in my head.
Off the clock