01 / The founder
Hi, I’m Ava.
I love online shopping. I hate returning things. That frustration was the start of Knop.
Founder project / brand + product pitch
Knop.
I love online shopping. I hate returning things. Knop is my answer: a community-powered size finder that helps people shop with more confidence.
RoleFounder
OutputProduct concept + social creative
The case study / in six beatsHow I think.
How I think.
What I made.
The challenge
Online sizing varies by brand, turning a simple purchase into a gamble and often a return.
The insight
Shoppers trust what they already own and what real people say fits.
My role
I founded the concept and developed its name, brand, product idea, and social creative.
The strategy
Pair a cross-brand size converter with community fit information.
The work
A sizing converter helps shoppers translate fit across brands; a community feed makes real styling and fit advice part of the experience.
The output
A five-frame social story moves from the fitting-room frustration to the product promise.
knop.
The founder story
A problem I know a little too well.
The same size can fit completely differently from brand to brand. Knop started with that everyday frustration and the return pile it creates.
I built a concept for a cross-brand size converter and a community feed where shoppers can see how clothes actually fit before they buy. I gave it a name, a visual identity, a pitch deck, and social creative that explains the problem in five quick frames.
Founder concept · product and campaign creative.
A closer look
Flip through the work.
01 / 05
02 / The product
So I built Knop.
A community-powered size finder designed to make buying clothes online feel less like a guess.
03 / The feature
What’s my size in…?
The concept pairs a cross-brand size converter with a community feed where real people share how clothes fit.
04 / The insight
A size is not universal.
A size 6 at one retailer can fit differently at another. The shopper carries the cost of that inconsistency.
05 / The promise
Clothes that fit.
The brand message is direct: less guessing, fewer returns, and a more confident way to shop.