Creator brain, marketer brain.
My own channel is where I test ideas in public: a hook, a point of view, a recipe, a New York moment—and then the audience tells me what landed.
How I think.
What I made.
The challenge
Make content people choose to watch, then build an audience around a real point of view.
The insight
A good hook matters, but the feeling and specificity behind a post are what make it shareable.
My role
I plan, film, edit, post, and learn from the response on @lifeofavak.
The strategy
Test lifestyle, wellness, food, and NYC stories through short-form video.
The work
I plan, film, and edit short-form posts on @lifeofavak. PR partnerships include Pixi, Promix, and Hatch.
The proof
A post reached well beyond my current audience, and the channel gives me direct feedback on what people choose to watch.
Made, posted, learned from.
Food, interiors, wellness, and life in New York all make their way into my videos.
Watch @lifeofavak ↗Brands I’ve worked with.
Beauty, nutrition, and wellness are categories I already make content around.