More work / MSC Retail

The right brand.
The right place.

At MSC Retail, I learned to think about which brands belong in which spaces—and how to make that fit clear in a short email. I researched prospective tenants, wrote tailored outreach, and created leasing materials.

Writing samples

Same space.
Different pitch.

Anonymized adaptations of outreach I wrote for a personal care studio and a home design showroom. Both introduce the same mixed-use retail center; each leads with a different reason to take a look.

01 / Personal careOutreach sample

Subject: A possible next home for your studio

Hi [Name],

I came across your studio and thought its appointment-based services could be a thoughtful fit for a mixed-use center we're representing.

With everyday shopping and wellness nearby, clients could make a visit part of a routine they already have. If you're considering another location, I'd love to send a brief overview and learn what matters most for your next space.

Best,
Ava

The angle

I led with convenience for repeat clients and complementary uses around the studio.

02 / Home designOutreach sample

Subject: A showroom opportunity worth a look

Hi [Name],

Your cabinetry showroom gives customers a place to see finishes and talk through a considered purchase. I thought a mixed-use retail center we're representing could offer a useful next setting for that experience.

The space could help turn an everyday shopping trip into a showroom visit. If a relocation or additional location is on your radar, I'd be happy to share the details and hear what you need from a space.

Best,
Ava

The angle

I focused on the in-person decision and gave the brand a reason to consider the location as a showroom.

Every pitch starts with why this brand, in this space, makes sense.

Back to all work ↗

The right brand.The right place.

Same space.Different pitch.

Let’s talkabout it.

The right brand.
The right place.

Same space.
Different pitch.

Let’s talk
about it.